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How the entrepreneurs behind Six Degrees create incredible events for artists like Lil Baby, Big Boi, and Doja Cat
When Brian “Bwrightous” Wright enrolled at Morehouse College in 2008, his goal was to get his apparel, Kreemo Clothing, into the hands of every rapper that visited the Atlanta University Center. The entrepreneur born and raised between Brooklyn and Queens, N.Y. connected with his classmate, Desmond “Dez” Attmore, who also grew up between the same two boroughs, in the hallway of their freshman dorm and envisioned a plan that would allow them to be creative nonstop and work closely with some of the most successful artists in hip-hop.
Lil Nas X, the rapper whose single “Industry Baby” is currently the No. 1 song in the country, walked into the event space at The Gathering Spot and immediately began dancing.
Today, the genre is seeing a new wave of women rise to the top—and Atlanta is the epicenter. In the last two years, most of the women who have been included on the coveted XXL Freshman list have either been from Atlanta or have called it home at some point, including Latto, Flo Milli, Rubi Rose, and Lakeyah. Even artists who aren’t from the South, such as Nicki Minaj, Saweetie, and Cardi B, are making hits here.
Yung Baby Tate realized she’d entered a new phase in her career—and her life—one afternoon in July as she was stepping off the elevator in her Atlanta apartment building. “Have a good night,” she said to the guy she’d shared the elevator with—a total stranger. “All right,” the guy replied. “See you on Love & Hip Hop.”
Two decades after Andre 3000 declared that the South had something to say, a new generation is taking the mic. Meet 7 Atlantans who are driving the conversation.
DJ Princess Cut puts together a playlist of the best coming out of Atlanta today (and some great throwbacks)
For a playlist featuring the best hits coming out of the city today (plus a few irresistible throw- backs), we knew exactly where to turn.
Social and marketing platform Butter.ATL hopes a recent rap reference will cement them into pop culture after rapper Ludacris released a song Friday named for the popular brand.
60 Voices: Dr. Regina N. Bradley, Christina Lee, and Brian ‘B High’ Hightower on how hip-hop is evolving
Researcher, author, and professor Dr. Regina N. Bradley, music journalist Christina Lee, and Hot 107.9 on-air personality and professor Brian ‘B High’ Hightower discuss hip-hop's evolution in Atlanta.
"Renegade" dance creator Jalaiah Harmon and choreographer and dancer Sean Bankhead talk about viral fame, the pandemic's effect on the dance industry, and young creativity.