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The name "SoulCycle" is often spoken in hushed tones, with a reverence more often reserved for the capsule collections at Target. So it makes sense that the indoor-cycling studio with a cult-like following would pair up with the fast-fashion-plus-groceries and-bathmats mecca for pop-up classes in 10 cities.
In the dark, no one can hear you scream. Or sweat, or grunt, or sob quietly. OK, so I’m paraphrasing the movie “Alien” here. But that seems pretty appropriate, given how slimy and disgusting I looked after a recent 45-minute indoor cycling class in the dark, loud, stadium-style studio at Flywheel in Buckhead.