Rolling meat market hits the highway

Resolved to eat pastured meat in the new year, but not sure where to find it? Stay right where you are: The Farm Mobile is on its way to a parking lot near you.

A new venture from Riverview Farms in Ranger, the Farm Mobile (OK, it’s an old Mac Tools truck) will be carrying grass-fed beef, Berkshire pork and pastured chickens to locations around metro Atlanta, starting the first week of January.

All you have to do is show up where the truck has parked to buy your favorite cuts.
“My hope is that it’s going to improve access to local food, especially to areas of the city that don’t have that now,” says Suzanne Welander, a Riverview associate who will be driving the truck. Once the business is up and running, she hopes to add other locally produced foods, including produce, dairy and fresh-baked bread. Several producers have expressed an interest, she says.

“From the farmers’ perspective, it gives them another outlet that they don’t have now,” Welander says. “Riverview’s perspective is that they really want to feed families, and this is another step to get healthy food to more families.”

The farm is still working out the wheres and whens, but the truck will definitely be stopping by the parking lots of Muss & Turner’s in Smyrna, Peachtree Corners Presbyterian Church in Norcross, and the Oakhurst Community Garden in Decatur. Prices for the meats range from $6 per pound for ground beef and ground sausage up to $24 per pound for beef filet mignon. The beef and pork come from Riverview Farms; the chickens are raised at White Oak Pastures in Bluffton, Ga.

To keep track of the Farm Mobile’s whereabouts, follow it on Twitter, visit the farm’s Facebook page, sign up for the Riverview Farms e-mail list or check Riverview’s website. For additional information e-mail

Riverview is looking for additional private parking locations for the Farm Mobile. Potential locations should provide easy access for the truck, parking space for customers, and an established communication network to get the word out to potential customers. Got a suggestion? Leave a comment below.