How to pick a perfect pillow

According to Cam Reynolds, co-owner of Gramercy, a luxury linens shop in Buckhead

First, decide if you want down or down alternative. Most people with allergies shy away from down. Down alternative pillows also tend to be less expensive and may be washable.

Photograph by
Photograph by

For down
Do you want to feel like your head is enveloped in the entire pillow (choose softer to medium), or do you want more support (choose medium to firm)?

For down alternative
Consider medium. It can feel like a combination of the pillow surrounding your head while still offering a little support. A pillow is like a mattress, says Reynolds: Try before you buy. “Feel them, squish them. You want to make sure it’s exactly what you want.”

Gramercy, 2351-A Peachtree Road, 404-846-9244,

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This article originally appeared in our 2015 Health issue.