Photograph by Jessica Davis
Photograph by Margaret Hiden
As a cofounder of Atlanta-based WonderRoot, an innovative nonprofit arts organization, tech vet Alex West has worked to bring together art and community. But his Artcloud app gives individuals a way to zero in on the art they love. Users can refine searches by color, location, size, price, and subject matter, scouting some 50,000 works from 4,000-plus local and international artists. Upload a photo of a room and you can test how a piece looks in your setting. A proprietary algorithm supplies the app with Pinterest-like capabilities, enabling users to save favorites and learning their preferences over time. Plus, Artcloud is free for collectors, with no hidden commission fees—meaning you’ll never pay above gallery price. artcld.com
This article originally appeared in our Fall 2017 issue of Atlanta Magazine’s HOME.
