Just a little over a month away from the March Madness Music Festival—the three-night free concert series for the Final Four that is set to take place in Centennial Olympic Park from April 3-5—we still don’t know too much about the artists who will be headlining. Pop superstar Taylor Swift was announced late last year as the star of the Sunday night Capital One JamFest and then . . . nothing. But today, event organizers announced Halsey and Tayla Parx would join Swift’s Sunday show, a lineup that the organization is billing as the first all-female lineup for that particular show.
Halsey’s addition means that the race to get tickets for the free show will be even more competitive. The 25-year-old singer-songwriter emerged in 2015 with her debut album Badlands, but it was the lead single from her second album Hopeless Fountain Kingdom, “Now or Never,” that made her a Top 40 mainstay. Last year, “Without Me,” the lead single from her third album, Manic, was her first to hit No. 1 and according to a press release was the most-played song on U.S. radio in 2019.
Tayla Parx, who will open the show, might not be as much of a household name as the other women on the roster, but her songwriting credits are just as A-list. She cowrote six tracks on Ariana Grande’s Thank U, Next, including mega-hit “7 Rings,” along with Khalid and Normani’s “Love Lies,” and Panic! At the Disco’s “High Hopes.” She released her first album, We Need to Talk, last year, which blends bright, electro-tinged pop with R&B. (Fans of everyone from Janelle Monáe to Khelani will probably find themselves adding it to their Spotify libraries.) Fun fact: As a child, she played Little Inez in the 2007 film version of Hairspray.
So now that you know who’s performing, how do you get tickets to the JamFest? Step one: Be lucky. Step two: Go to this website. If you have a Capital One card, you can register for tickets early on Wednesday, March 4 beginning at 9 a.m. That presale will run through 11:59 p.m. or until sold out. There’s some more fine print here, including that you’ll need to make an account with ticket distributor 1iota. For everyone else, tickets will be released on Thursday, March 5 at 9 a.m. and will be available first come, first serve until all are claimed. Once you register for a ticket, it is nontransferable, and the official FAQ says IDs will be checked at the event, so don’t plan to give it to a buddy or sell it at a premium markup. You must be 16 to register for a ticket; anyone younger than 16 must be accompanied by a parent or guardian. (Parents and guardians can register one minor as a “guest” when registering for their own ticket.) Gates open at 3 p.m. for the show and lineup begins at 7 a.m. for those who have tickets.