Atlanta-based Honey Pot is stirring up the feminine care industry

The company is making plant-based, chemical-free, and environmentally friendly products
Honey Pot

Photograph by Caroline C. Kilgore

Unmentionables are worth mentioning when they make an impact. Case in point: Atlanta-based company the Honey Pot has garnered attention from the likes of Vogue and Marie Claire for disrupting the feminine care industry with its plant-based, chemical-free, environmentally friendly wipes, washes, and pads. Beatrice Feliu-Espada launched the company in 2014 after struggling to find suitable products in the feminine care aisle. “I felt obligated as a woman to create this,” says Feliu-Espada, who worked in a pharmacy for eight years and as a buyer and merchandiser for Whole Foods Market. “What makes my wash so special is the ingredient deck—everything has a purpose. It’s really important to me that we make products for women that work.” Her cult-like following would agree. Six months after launching, the Honey Pot hit shelves in Whole Foods. By April 2018, it could be found in 1,000 Target stores. Coming next? An organic tampon.

This article originally appeared in our February 2018 issue.