Last weekend, the players and staff of Atlanta United arrived at Mercedes-Benz Stadium for the home opener against FC Cincinnati looking particularly dapper in new custom suits. (Though it’s not the first time the celebrated footballers have shown off men’s fashion.) That’s thanks to bespoke outfitter Knot Standard, which announced its partnership with the team for pregame and travel attire—and its new showroom in Atlanta, set to open at the Buckhead Exchange this May.
The Atlanta showroom will be the New York–based brand’s tenth location in the U.S. Founded in 2012 by John Ballay and Matt Mueller, Knot Standard offers made-to-measure suits, tuxedos, and separates in standard and premium fabrics, including Loro Piana and Holland & Sherry. (Standard suiting starts at $845; premium fabrics will run you more than twice as much.) Part of Knot Standard’s growing success is being nimble in a notoriously time-intensive industry. Patterns are created digitally and fabrics are laser-cut versus hand-cut. Customer fit and preference information is then saved making reordering easy—it can even be done via text message. Made-to-order turnaround is in a matter of weeks.
The Atlanta United team will be showing off their new digs all season, featuring details like motto “Unite and Conquer” inscribed on the suit jacket’s inner collar and a golden spike on the yoke of casual shirts. If the brand is looking for a route to Atlantans’ hearts, they may have found it.