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Atlanta United's new 404 Kit is an homage to the ’90s

Atlanta United’s new 404 Kit is an homage to the ’90s

The 404 Kit, which launches Tuesday, is all about the ’90s in Atlanta. And to ensure it told an authentically Atlanta story, the club collaborated on the kit with Atlanta Influences Everything, the creative consultancy and brand behind Atlanta's favorite T-shirt. It features "ATL UTD" in a bold, graffiti airbrush font on a black background, with thick white Adidas stripes on the shoulders and white trim on the sides.
Two of the Atlanta Falcons’ most important players explain why this season will be different

Two of the Atlanta Falcons’ most important players explain why this season will be different

Not that we’re keeping tabs, but it’s been more than 2,035 days since the Atlanta Falcons last appeared in a playoff game. Even for a franchise that’s mastered the art of meh, that’s a long time. But when you look around the team’s Flowery Branch training facilities these days, you sense change in the air.
Two Georgians are headed to the World Cup with the U.S. Women’s Team (Plus, where to watch in Atlanta)

Two Georgians are headed to the World Cup with the U.S. Women’s Team (Plus, where to watch in Atlanta)

The FIFA Women’s World Cup kicks off July 20 in Auckland, New Zealand, and once again, the Americans are favored to win it all. The U.S.Women's National Team enter the fray as the reigning champions, having claimed victory at the 2019 Women’s World Cup in France, their fourth since the tournament began in 1991. And this year, they’ll be bringing plenty of Peach State pride Down Under: the 23-player roster includes two Georgia natives, defenders Kelley O’Hara and Emily Sonnett.
Savannah Bananas

The man in the yellow hat: Meet the owner of the Savannah Bananas

Jesse Cole owns seven yellow tuxedos. He shows me during our Zoom interview, adjusting his camera to fit an open closet door into the frame: sure enough, six canary-yellow tuxes, hanging at the ready. He’s wearing the seventh while we speak—top hat included.
A guide to Atlanta Braves spring training

A guide to visiting Atlanta Braves spring training in Sarasota County

Fans flock to Sarasota County, where they can get close to their team, and their companions can find plenty of other distractions.
Atlanta United 17s kit

Atlanta United’s new kit just dropped, with a fresh take on the classic look

Today, Atlanta United unveiled the 17s’ Kit, a fresh styling that celebrates the franchise’s inaugural design, as well as the supporters—dubbed the 17s—that have cemented the team as an Atlanta institution.
2023 Atlanta 500: Arts, Sports, & Entertainment

2023 Atlanta 500: Arts, Sports, & Entertainment

These are Atlanta's 500 most powerful leaders. We spent months consulting experts and sorting through nominations to get a list of the city's most influential people—from artists to chefs to philanthropists to sports coaches and corporate CEOs. In this section, we focus on arts, film, music, entertainment, and sports.
What made Josef Martinez an Atlanta legend

At his core, Josef Martinez was a diehard Atlanta United fan. And that’s why we love him.

While Josef Martinez was a franchise icon and one of Major League Soccer’s greatest-ever players, he was first and foremost a diehard Atlanta United fan. He felt the same passion and pettiness we did—the club, the city, and the fans meant everything to him. And we loved him in return.
Dejounte Murray

How 4 key members of the Atlanta Hawks see this important season playing out

Coming off a so-so season where the eighth-seeded Hawks were manhandled by the Miami Heat in the opening round of the playoffs, there were lots of questions about the season ahead during the team's annual preseason Media Day. Here’s how four of the most important pieces to the Hawks’ 2022-23 puzzle answered those inquiries.
Atlanta United Ultraboost x COPA

Hey Atlanta United fans, a limited edition Adidas sneaker drops Tuesday

United is one of seven MLS clubs participating in the MLS Ultraboost x COPA collaboration, which will launch September 13 at 11 a.m. online. The sneakers, designed to evoke Copa cleats with a leather upper, are mostly black with embroidered red stripes, a white sole, and plenty of ATLUTD symbols.

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