Fashion designer Cynthia Rowley takes a trip down south with her first Georgia boutique, now open at the Shops Buckhead Atlanta. As one of five pop-up shops across the country (other in Miami, Palm Beach, Los Angeles), Rowley’s nomadic business structure is as far reaching as the name of her new CaliYork collection implies.
Along with her ready-to-wear collections and signature accessories from partner brands, Rowley has fun and colorful dressing down to a fine art. With the holidays just around the corner, Rowley shared her holiday must-haves, upcoming trends, and fitness motivators—all available at her new boutique.
Millennial pink is everywhere—from nail polish to handbags to hair color to tequila, and now lighting. The warm pink glow inside the Cynthia Rowley shop contrasts the outside chills and perfectly accents the shiny baubles, silk dresses, and art in the boutique. Provided by Exhibition A, the art site Rowley co-founded with husband, Bill Powers, the shop also sells museum-quality contemporary pieces curated for the “endless summer” aesthetic. Including the work of both emerging and established artists, the available-for-sale art makes a perfect gift or decor inspiration.
More is more, especially for accessories
“We’re definitely in a more-is-more moment,” Rowley says, and “maximalism” appears to be the next trend to try. That’s no challenge with the shop’s assortment of colorful satin head ties, Gatti brand jewels, bucket hats, and funky accessories like silver bangles that double as flasks. Leave no rhinestone unturned; being extra is in.
#Fitspo: surfer girls
Rowley’s spring swim collection (in store now) bring more of the surfer-chic vibes. A mix of clean lines, flattering silhouettes, and trendy floral prints bring the balance of sporty and feminine. “We’ve been mixing function and fashion in swim and apparel, and since we’re known for prints, mixing all of these elements together felt very natural,” says Rowley.
In addition to the embellished lamé dresses and ruffled blouses, the shop is lined with graphic prints and sassy sayings. The CR X Lingua Franca collaboration offers embroidered cashmere sweatshirts with loopy stitching reading “beat the system,” “cool like that,” “the future is female,” “original gangsta,” and “who run the world?” The knits are as versatile as they are fresh. “They work as well with a luxe skirt or your favorite pair of jeans,” Rowley notes.
From riding waves to riding tandem, sometimes the outfit makes the workout worth it. “When I have cute new workout gear, it makes me want to get out and get active,” says Rowley. With stylish bikes from Martone for purchase in store, you can hit the road (or the BeltLine) whenever the mood strikes (or the outfit matches). “To me, they’re the most deluxe bikes made,” Rowley says. With a variety of vibrant color options, the classic handlebar and basket duo will be perfect for those summer sunset ‘grams.