Courtesy of the Shops Buckhead Atlanta
The beast that is Buckhead Atlanta (or rather, The Shops Buckhead Atlanta, as the development was rebranded last year amid shopper confusion) is still evolving. There have been reports of its “growing pains” and speculation about its stability, but nevertheless, it is plowing into the new year with a slew of new openings announced exclusively to Atlanta magazine—and there are some pretty exciting ones at that.
Admittedly, shopping traffic has often seemed, well, light at the ritzy shopping and dining development, and we’ve heard similar reports from its store managers and employees. But this new round of retailers comes with not only the tippy-top in luxury fashion, but also more affordable offerings and lifestyle companies—including a fitness studio, a salon, and a spa. Perhaps it’s just the boost the Shops needs.
One such potential traffic driver is COS, a higher-end spinoff of H&M. Its modern, clean styles say Jil Sander or Phillip Lim, but its midrange prices say Zara, filling a sweet spot that’s been missing at the Shops. COS, which stands for Collection of Style, has only been available in the U.S. (online and in-store) for two years, but it’s a brand that brings with it a lot of buzz.
Another gap in the development’s offering has been the presence of any lifestyle services. In comes Urbana Wellness Spa out of Charlotte, bringing massages, facials, waxing, and even yoga. A local “luxury barber shop” for men, Groomed, is also set to open this year, and Nars, our favorite makeup brand, is opening a full store and beauty counter complete with the beloved Velvet Matte lip pencils. Finally, Flywheel, the spin studio with the cult following, will move from its digs next to the St. Regis this April, when that shopping center is redeveloped. (Throw in blowout salon Drybar and a juice bar and we believe they’d ensure a bevy of regular coiffed and legging-ed foot traffic.)
The uber luxury still rolls in. Dior confirmed today that it was on track to open a women’s boutique this fall, and although Tom Ford International could not immediately be reached for comment, sources close to the brand say it’s a go for this spring. Both marquee banners still highlight their designated storefronts on Peachtree Road.
More accessible brands include the newly open Denim & Soul, a jeans and accessories boutique out of Chicago; Joie, the everygirl’s go-to for soft basics and silk tops; Lindbergh, a menswear shop ranging from rugged outerwear to suiting; and Kit and Ace, the Lululemon cashmere and athleisure spinoff that recently opened its first Atlanta location at Ponce City Market. Rounding out the mix is Ferguson Bath & Dining Gallery for outfitting fine homes.
Stay tuned for further updates on the openings.