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Machete

Local jewelry phenom Machete is one to watch

Like many entrepreneurs, Jennifer J. Matchett is a serial inventor. She’s sold vintage clothing and opened a macaron bakery. But it’s her wildly successful jewelry and accessories business, Machete, which she helms out of a Marietta studio, that has won national acclaim.
SCAD’s sneaker degree program provides new opportunities for designers

At SCAD, students can get a degree in sneaker design

Quintin Williams is one of two instructors (Michael Mack, Williams’s SCAD mentor, is the other) leading a 10-week quarter in classes like Rapid Prototyping, Marketing and Distribution for Footwear, and Digital Sneaker Design, which uses Oculus Quest 2 virtual reality headsets and 3-D printers more than pencils and pads.
Phipps Plaza's new GIVENCHY boutique features a local collaboration

Phipps Plaza’s new GIVENCHY boutique features a local collaboration

GIVENCHY is the latest top luxury brand racing to open an Atlanta boutique, and they brought the home team with them. The store, which opened recently at Phipps Plaza, features a new collaboration with BSTROY, a brand cofounded by Atlanta natives Brick Owens and Dieter “Du” Grams.
Agora Vintage

Reselling luxury clothing and accessories is more popular than ever

In August, Airee Edwards, owner of Agora Vintage in Athens, had Covid—no problem: She just sold a red Hermès Birkin bag on Instagram Live for $9,900. The work-from-home era hasn’t stopped the growing demand for luxury preowned goods, especially in Atlanta, where you can now find a local “concierge” consignment boutique, Jerrimiah James, and a national luxury reseller, the RealReal, just steps away from Hermès itself in Buckhead.
My Style: Alex Delotch Davis

My Style: Alex Delotch Davis

With a mother who loves the arts and an exceedingly fashionable father, Alex Delotch Davis was certain to gravitate toward the beautiful things in life. A bold move away from a career in finance landed her as the manager of marketing and strategic partnerships at the High Museum of Art in 2019, where she leads the Driskell Prize and gala—the oldest national award celebrating Black art and artists.
Newly launched Violette offers stylish sun protection

Newly launched Violette offers stylish sun protection

Launched in June 2022, Violette is a 15-piece sun-protective collection. The name is a riff on ultraviolet light. It’s designed in Atlanta by Ansley Collins and manufactured in New York City.
Atlanta United Ultraboost x COPA

Hey Atlanta United fans, a limited edition Adidas sneaker drops Tuesday

United is one of seven MLS clubs participating in the MLS Ultraboost x COPA collaboration, which will launch September 13 at 11 a.m. online. The sneakers, designed to evoke Copa cleats with a leather upper, are mostly black with embroidered red stripes, a white sole, and plenty of ATLUTD symbols.
Direct-to-consumer brands are finally showing Atlanta some love in an explosion of new retail stores

A wave of new shops in Atlanta are showing off previously online-only brands

You might have noticed that, suddenly, more and more stores you’re used to seeing online have locations in metro Atlanta: Lunya, Rothy’s, Allbirds, Peloton, Lovesac, Framebridge. Ironically, traditionally digital-only brands are discovering the advantages of brick-and-mortar.
Miguel Wilson

My Style: Fashion designer Miguel Wilson

Growing up in Washington, D.C., Miguel Wilson learned from his stylish father and grandfather how to appreciate a well-made suit. But the Clark Atlanta University alum focused on a corporate career until investing in a North Carolina boutique got him professionally involved in fashion.
Laurel Bristow

My Style: Emory researcher Laurel Bristow

Emory researcher Laurel Bristow has been on the inside of the Covid pandemic since day one. Focusing on inpatient treatments, surveillance, and long-term studies, she has shared insights with her 450,000 Instagram followers.

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