Tag: Adidas

Sekou Thornell could be considered a creative Swiss Army Knife. As the creative director and founder of Atlanta-based streetwear label Kitboys Club, he fuses apparel design, photography, and videography to exalt his earliest passion: soccer. This year, he’s a recipient of Adidas’ Honoring Black Excellence award, a program that honors the artistry and accomplishments of Black collectives and community leaders.

United is one of seven MLS clubs participating in the MLS Ultraboost x COPA collaboration, which will launch September 13 at 11 a.m. online. The sneakers, designed to evoke Copa cleats with a leather upper, are mostly black with embroidered red stripes, a white sole, and plenty of ATLUTD symbols.

When it was time to give a fresh take on the classic Adidas Forum shoe, L.E.A.D.’s youth ambassadors were all in. They embossed a map of Atlanta on the shoe’s heel overlay.

As "All Gold Everything" rapper Trinidad James walked the new kit down the runway at the official MLS reveal event in NYC, season ticker holders in Atlanta were treated to a smaller launch party that literally featured all gold everything.

Adidas is auctioning off this limited edition running shoe, part of a series that features one design for all 50 states.