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The vibrant boutique features the Atlanta-based brand’s signature handcrafted leather goods and a vintage photo booth
In August, Airee Edwards, owner of Agora Vintage in Athens, had Covid—no problem: She just sold a red Hermès Birkin bag on Instagram Live for $9,900. The work-from-home era hasn’t stopped the growing demand for luxury preowned goods, especially in Atlanta, where you can now find a local “concierge” consignment boutique, Jerrimiah James, and a national luxury reseller, the RealReal, just steps away from Hermès itself in Buckhead.
You might have noticed that, suddenly, more and more stores you’re used to seeing online have locations in metro Atlanta: Lunya, Rothy’s, Allbirds, Peloton, Lovesac, Framebridge. Ironically, traditionally digital-only brands are discovering the advantages of brick-and-mortar.
Cult-favorite beauty retailer Glossier returns to Ponce City Market—this time for good. The new shop opened August 11 in Atlanta with favorite products like Cloud Paint blush, Brow Boy pomade, and Milk Jelly cleanser, as well as exclusive local merchandise like a Mini Beauty Bag.
Located in Ansley Mall, the shop reflects owner Kwynn Everest’s obsession with hospitality. A Four Seasons marketing and sales veteran who lives nearby and entertains often, she felt the neighborhood was missing a high-quality gifting destination. “There was a need for something funky, different, and unique here in Midtown,” she says.
To cross the threshold of Souk Bohemian, Ponce City Market’s newest boutique, is to be transported half a world away. The whitewashed walls and low-slung tables evoke the arid climates of the Maghreb, while Moroccan singers lilt in French through subtly concealed speakers. The store’s palette is an elegantly muted range of earth tones, but the goods for sale burst with textile diversity, from slide-on mules made of goat hair to rounded incense holders carved from soapstone.
Phnewfula Frederiksen had so much trouble finding an ecofriendly baby store where she could shop for her two children, now ages seven and 13, that she launched her own in 2009. Originally online-only, Happy Mango opened its first brick-and-mortar in Kirkwood in 2016—offering clothing and equipment for babies and kids, pregnant women, and new moms.
With big, vibey brands like Patagonia announced, Krog Street Market is aiming to become known for more than fine cheesesteaks and buttery pastries.
One of only eight brick-and-mortar stores nationwide, the Atlanta location is Rothy’s first Southeastern location, selling the popular brand's sustainable shoes, handbags, and more.