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Ford Fry will soon have a food truck at the Battery at SunTrust Park

When the second location of the El Felix opens this October at the Battery at SunTrust Park (the first opened at Avalon in 2015), it will have something Ford Fry has never done before—a built-in, stationary taco truck.
Avalon

Place to Drink and Shop: Avalon

Almost unbelievably, Avalon’s liberal-with-a-capital-L open container policy lets you roam the entire property with a boozy drink in hand.
Superica

The El Felix and Superica

It doesn’t much matter what I think about Superica and The El Felix, Ford Fry’s two new Tex-Mex restaurants with almost identical menus and almost identical lines. When I asked the manager of The El Felix—in Avalon, the Alpharetta mall-city—how many diners they served, he said, “Three to four hundred on a slow night.”
Christiane Chronicles

The Christiane Chronicles: Atlanta’s best baklava, and are all the good restaurant names taken?

The best baklava comes from a shop famous around Atlanta for its pita, Leon International Foods. And a restaurant's food may be highly complex, but that doesn't mean its name needs to be.

Ford Fry’s Superica opens today, check out the menu

On the heels of The El Felix, Ford Fry’s first Mexican restaurant in Alpharetta, Superica opens today for lunch and dinner at Krog Street Market. Here’s a first look at the menu and the interior of the restaurant, which chef Sheldon Wolfe will run after the opening. Live music and breakfast service are coming soon.

Fresh on the Scene: New Atlanta restaurants to check out in January

Get the latest scoop on four new restaurants that have recently opened in Atlanta: The El Felix, Oak Steakhouse, Paces and Vine, and the Real Fix Pizzeria.

Looking back, the top dining news from 2014

It was the year of the city center. With the opening of Buckhead Atlanta, Inman Park’s Krog Street Market, and Alpharetta’s Avalon, restaurants opened in droves. Local chefs got a nod from the James Beard Foundation, a lime shortage caused momentary panic, and one popular pop-up signed on its first brick-and-mortar location. Read on as we remember when.

Check out the menu for Ford Fry’s the El Felix, opening November 3 at Avalon

Rocket Farms Restaurants proprietor Ford Fry—the man behind the Optimist and King + Duke, as well as St. Cecilia, No. 246, JCT Kitchen and the soon-to-open Superica—will unveil his first OTP restaurant, the El Felix, November 3. A Mex-Tex spot, the El Felix is located at 1130 Avalon Boulevard in the new Avalon complex in Alpharetta.

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