Sports

The 404 Kit, which launches Tuesday, is all about the ’90s in Atlanta. And to ensure it told an authentically Atlanta story, the club collaborated on the kit with Atlanta Influences Everything, the creative consultancy and brand behind Atlanta's favorite T-shirt. It features "ATL UTD" in a bold, graffiti airbrush font on a black background, with thick white Adidas stripes on the shoulders and white trim on the sides.

Not that we’re keeping tabs, but it’s been more than 2,035 days since the Atlanta Falcons last appeared in a playoff game. Even for a franchise that’s mastered the art of meh, that’s a long time. But when you look around the team’s Flowery Branch training facilities these days, you sense change in the air.

On American TV in the 1980s, the only Iranian who was a bigger star than Hossein Khosrow Ali Vaziri was Ayatollah Khomeini.

The FIFA Women’s World Cup kicks off July 20 in Auckland, New Zealand, and once again, the Americans are favored to win it all. The U.S.Women's National Team enter the fray as the reigning champions, having claimed victory at the 2019 Women’s World Cup in France, their fourth since the tournament began in 1991. And this year, they’ll be bringing plenty of Peach State pride Down Under: the 23-player roster includes two Georgia natives, defenders Kelley O’Hara and Emily Sonnett.

Jesse Cole owns seven yellow tuxedos. He shows me during our Zoom interview, adjusting his camera to fit an open closet door into the frame: sure enough, six canary-yellow tuxes, hanging at the ready. He’s wearing the seventh while we speak—top hat included.

Even for fans who missed out on the instantly iconic bobblehead—which featured Big Boi and André 3000 sitting in a red Cadillac, decked out in custom Braves jerseys and caps—OutKast night at Truist Park was a grand slam.

Governed by the maxim “we make baseball fun,” the Savannah Bananas have sold out every game since their founding in 2016. Following their own eccentric brand of play, dubbed “Banana Ball,” the team eschews anything that could make the sport feel sluggish.

In July 2020, at 15 years old, Caleb made his debut with Atlanta United 2, becoming the club’s youngest player to appear in a professional game. Less than two years later, he moved up to the main squad, where he’s now the starting left back—and lately, a crucial goal creator.

Today, Atlanta United unveiled the 17s’ Kit, a fresh styling that celebrates the franchise’s inaugural design, as well as the supporters—dubbed the 17s—that have cemented the team as an Atlanta institution.

While Josef Martinez was a franchise icon and one of Major League Soccer’s greatest-ever players, he was first and foremost a diehard Atlanta United fan. He felt the same passion and pettiness we did—the club, the city, and the fans meant everything to him. And we loved him in return.