Ford Fry’s Bar Margot will open September 28 in the Four Seasons

Paul Calvert is designing the cocktail program
A rendering of Bar Margot

Courtesy of Four Seasons Hotel Atlanta

What does this guy eat for breakfast? Eight restaurants strong and at least four more in the works, chef Ford Fry is quickly growing one of the largest restaurant empires in the city. His latest announcement has him partnering with long-time Four Seasons chef Robert Gerstenecker on Bar Margot, opening September 28. Paul Calvert, formerly of Paper Plane, will design the cocktail menus.

In the works for about six months, the bar will serve lunch and dinner in a funky atmosphere designed by Meyer Davis, the firm behind King + Duke and St. Cecilia. The name comes from Margot Tenenbaum, Gwyneth Paltrow’s character in The Royal Tenenbaums, and aims to play at the contrast between the expected formality of a typical hotel bar and the bold spot Fry hopes Bar Margot will be.

The team is still finalizing the menu, but know it will feature small plates with handmade pasta, charcuterie, cheese, and crudos—items with “bright, punchy, bold flavors,” Gerstenecker says. Produce will come from the hotel’s rooftop garden, whenever possible. Fry and Drew Belline wrote the first draft of the menu, and then passed it to Gerstenecker, who will be executing it with sous chef Jomo Morris. Morris will spend several weeks studying in Fry’s kitchens.

The beverage program is also still in the works, but Gerstenecker says the cocktails will be “very trendy.” Intelligentsia Coffee will also be served. Prices range from $18 to $20 for lunch to $20 to $25 for dinner, says Gerstenecker.