Atlanta is getting a double dose of California chic in the form of two new home and decor shops at Westside Provisions District. Both Hudson Grace and Serena & Lily are Bay Area transplants with a casual-cool vibe, and both have landed their first locations in the Southeast (it’s Hudson Grace’s first store outside of California).
You can’t miss them. The two stores take up some of the development’s most prominent facades, sitting across from each other and flanking the main entrance. Serena & Lily, which opens Thursday, occupies more than 2,700 square feet of the Howell Mill–fronting space formerly home to Star Provisions. Hudson Grace opened in mid-October and is painted a handsome black on the southern corner of the new strip that houses Design Within Reach.
Hudson Grace, which was founded in 2012 in San Francisco, is solely focused on entertaining. You’ll find an array of European-made tabletop goods, from rustic white serveware to reclaimed wood cutting boards and simple, affordable glassware ($3.95 for a short tumbler). Bright table linens (oversize napkins, $18 each) add pops of color, and antique silver finds from co-founder Monelle Totah adds a timeless, luxe feel. There’s a juxtaposition of modern and vintage styles and lots of small goods for quick pick-up, like a house olive oil and Laguiole cheese knives ($48, set of three). It looks like the sort of place Ina Garten would shop for hostess gifts.
Totah and co-founder Gary McNatton say they’ve had “world-class mentors” prior to creating their own brand; Totah is an alum of Williams Sonoma and Banana Republic, while McNatton hails from Gap Inc. Among other roles, he served as the fragrance designer who crafted the brand’s mid-nineties teenage cult favorites including Heaven and Dream. He brings that expertise to Hudson Grace with a collection of candles, including the new Savannah scent to celebrate the Georgia store.
Both Totah and McNatton have roots in the South. They say they plan to spend plenty of face time in the new store, visiting at least once a month.
Just a stone’s throw away, Serena & Lily opens Thursday with a fresh assortment of breezy, beachy furnishings that feel as much Southern as they do Sausalito, where the company is based. Founded in 2003 by Serena Dugan and Lily Kanter, the company initially launched with nursery bedding but has since expanded to include a full line of signature bedding, original patterned textiles, wallpaper, rugs, outdoor furnishings, lighting, and coastal-inspired furniture (we love their selection of rattan, like a hanging chair for $498). A swatch wall (pictured below) features more than 300 original textile designs, and there will be a rotating art collection. There’s also a dedicated space for interior designers to work, plus they’ll offer free in-home design consultations for customers.