The Center for Civil and Human Rights is free until the end of February, thanks to a Coca-Cola grant

Don't miss the chance to see this important Atlanta attraction for free

National Center for Civil and Human Rights
National Center for Civil and Human Rights

Photograph by Thomas Wheatley

While the city of Atlanta is currently one giant Pepsi ad—the official soft drink of Super Bowl LIII has tongue-in-cheek billboards and banners plastered all over downtown that decree “Pepsi in Atlanta, how refreshing” and “Look who’s in town for Super Bowl LIII”—Coca-Cola quietly launched something that will benefit not only fans coming in for the big game, but also Atlantans for the rest of the next month.

The Coca-Cola Foundation provided a $1 million dollar grant to downtown’s National Center for Civil and Human Rights, the next-door neighbor of its own World of Coke museum, that will allow free admission to the center for anyone now through the end of February, meaning the center will be free for the entirety of Black History Month. This comes after the Delta Air Lines Foundation made a donation to re-open the Martin Luther King Jr. National Historical Park during the government shutdown. The gesture is paired with their Super Bowl ad, “A Coke is a Coke,” which will actually air during the pregame show. According to a press release, the 60-second animation, which stresses that “different is beautiful” and “together is beautiful,” is based off of a paragraph from Andy Warhol’s The Philosophy of Andy Warhol, in which Warhol describes that “what’s great about this country is that America started the tradition where the richest consumers buy essentially the same thing as the poorest . . . a Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking.”

The Center for Civil and Human Rights, which opened in 2014, not only gives visitors an education on the civil rights movement of the 1960s but also other pivotal social justice movements past and present. One exhibit, the lunch counter, simulates the experience of a restaurant sit-in during the 1960s civil rights movement and has visitors listen to threats and taunts via headphones. The seats even stimulate vibrations from being kicked. The March on Washington room is more of a celebration, with video of the songs and speeches. There’s also a special exhibition on social justice in sports. It’s one of Atlanta’s most important attractions—we’ve named it a Best of Atlanta winner, one of our 50 Best Things to Do, and as a finalist for our Groundbreaker Awards—so don’t miss the opportunity to see it for yourself. The center is open Monday through Saturday 10 a.m. to 5 p.m. and Sunday noon to 5 p.m. And thanks to a FedEx grant, the Center will open extended hours on Saturday, February 2, from 9 a.m. to 7 p.m.