My Style: Trey Veal, creative director at Coca-Cola

A small-town boy from rural Georgia, he figured he’d follow his mom, a nurse, into medicine. But at the last minute, he applied to SCAD Atlanta instead of Emory.

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Trey Veal
Veal is wearing a vintage linen blazer, Surge graphic tee, EMG Denim jeans, Dr. Martens boots, Automic Gold earrings and initial ring, a large gold Versace ring, and a J. Crew chain necklace.

Photograph by Ben Rollins

Growing up, this small-town boy from rural Georgia figured he’d follow his mom, a nurse, into medicine and become a doctor. But he enjoyed editing his school yearbook and, at the last minute, applied to SCAD Atlanta instead of Emory. Clearly, he made the right choice. He’s currently the creative director, water and active hydration for Coca-Cola North America.

Neighborhood: Westside
Hometown: Sandersville
Style statement: Power dress, but fun
Motto #1: There is no right or wrong in design. Any style can be done “right” with appropriate and thoughtful execution.
Motto #2: So ugly it’s good
Favorite “ugly” fashion trick: Using a nontraditional or even gaudy piece in an everyday look. Black latex in the office? I make it work.
Design in a post-Covid world: Blurring the lines between the digital and physical worlds will continue to increase. Companies need to answer the question: How do we bring interesting experiential design into a digital space?
Coveted: My grandmother’s original set of blue Georgia plates—either for entertaining friends or eggs for one on a Saturday
Atlanta vibes: Vintage stores like Highland Row, Rock It Vintage, Westside Market, Atlanta Used Furniture
Style muses: George Michael, Diane Keaton, Jane Fonda
Scene: Petit Chou, Golden Eagle. The ’70s yacht vibe of the den at BeetleCat is 100 percent me.
Brands leading the way: YSL, Peter Do, Chloé, Target
Best of IG: @70sdinnerparty, @decorhardcore, @vignellicenter, @standards.site
You as a cocktail: Superfloral gin and tonic
As a destination: London

This article appears in our February 2021 issue.

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