Exclusive: 3 new-to-market shops coming to Lenox Square

Peloton and Ivivva give the mall a sporty edge; UNOde50 brings cool-girl jewelry
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Courtesy of Ivivva

Lenox Square is getting a little sportier with two new-to-market active brands coming soon, and Atlanta magazine got the scoop. Peloton, maker of the at-home stationery bike du jour, is opening a showroom this summer, and Ivivva, Lululemon’s spinoff for the younger generation, will have a grand opening this weekend. If you’re more fashion than fitness, you can look out for UNOde50, where you’ll find tough-girl metal jewelry handcrafted in Spain.

Last year, Men’s Health crowned Peloton the best cardio machine. Why? The bikes are equipped with a Wifi-enabled touchscreen monitor that connects you to live and prerecorded spin classes from Peloton’s own instructors (or just beautiful landscapes). Scores from friends or people in your area are displayed so you can connect with other riders and bring out that competitive spirit, similar to the leaderboard on Fitbit. The company already has showrooms across the northeast and California, where you can test drive and experience the bikes in person. So if scheduling (or, let’s be honest, laziness) stops you from getting to spin class, for a cool two grand, you can pedal to your heart’s content at home.

With Ivivva (pronounced ih-vee-vah), the athleisure trend goes mini: The Lululemon little sister brings activewear to young girls sizes 6-14. The store will also offer complimentary athletic classes from running and yoga to dance (check the website for more details). The grand opening is this weekend Friday through Sunday with a scavenger hunt (Friday 7–8 p.m.), free yoga class (Sunday at noon), and an in-store pajama party (Saturday 6–8 p.m.) complete with a live DJ, zumba, cupcakes, and a photoshoot.

In May comes another new-to-market brand, Spanish jewelry company UNOde50, whose name references its limited-edition releases of just 50 pieces per signature item. The handcrafted men’s and women’s designs feature a mix of silver-plated metal alloys with leather, thread, resin or stone. We can totally get behind their double rings ($165) or spiral cuff ($145).

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