The Taste Boutique (1115 Howell Mill Road Northwest), a lifestyle store from Atlanta interior designer Teresa Caldwell and entrepreneur Michael Elliot, opens at the Interlock on Howell Mill on April 16. An extension of the brand’s successful online shop, the new brick-and-mortar store carries men’s and women’s clothing from designers such as Ronny Kobo, La Detresse, Misha, ser.o.ya., and Zadig & Voltaire, plus accessories, home decor, and gifts like Cereria Molla 1899 candles and Assouline luxury books.
“I live, sleep, and dream fashion,” says Caldwell, who got her start in the business styling her son, rapper and actor Bow Wow, and quickly amassed a celebrity following that includes Rhianna and actress Taraji Henson.
Designed by Caldwell and Elliot in partnership with Atlanta’s Habachy Designs, the nearly 1,500 square-foot space is airy and light, with floating ceilings, high arches, statement gold pendant light fixtures, and accents of soft white and gray. The store’s inventory reflects Caldwell’s self-described “tomboy sexy casual” style, with cozy sweats from Michael Lauren, high-end denim from brands like Frame, and Esseutesse Italian leather sneakers.
The boutique also features a store-within-a-store—Essence of Taste—with a mix of urban streetwear and European-inspired luxury clothing, plus accessories and home decor curated by owner and buyer Essence Bembry.
“Empowering and supporting other women is very important to me,” says Caldwell of bringing Bembry’s concept under the Taste umbrella. She and Elliott, the owner of the successful Los Angeles-based men’s grooming franchise Hammer & Nails—which has 16 locations nationwide—eventually plan to expand the Taste Boutique concept to other cities.
“We really want this to become a destination boutique, in Atlanta and beyond,” she continues.
The store is open Tuesday to Saturday from 11 a.m. to 7 p.m. and Sunday from 12 to 6 p.m.