Westside Provisions District welcomes a stylish holiday guest: Neely & Chloe

Tory Burch’s nieces launch their first brick-and-mortar pop-up shop in Atlanta
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Neely & Chloe
Neely & Chloe

Photograph courtesy of Neely & Chloe

There’s no question where Neely and Chloe Burch got their style. The sisters, who started an eponymous line of handbags and shoes, can call Tory Burch their aunt (their uncle J. Christopher Burch founded C.Wonder, and their cousins Louisa and Pookie Burch founded Trademark). Their new accessories line is flying off shelves into the hands of everyone from millennials to their mothers, thanks to their classic leather staples, comfy suede loafers, and affordable price point.

Following their recent cross-country tour in a renovated and totally chic vintage Airstream trailer, the designers are making their way back to the Westside Provisions District to host a pop-up shop just in time for the holidays—this time in their first brick-and-mortar boutique.

The sisters are breaking into the retail industry at full-speed. Since the brand’s launch last September, they have been listed in Forbes’ 30 under 30, featured in Vogue, and sold out their staple suede No. 33 Market Tote as one of Oprah’s Favorite Things.

Neely & Chloe
The Lady Bag in leather or velvet, part of the holiday collection

Photograph courtesy of Neely & Chloe

Clean lines and versatile designs are hallmarks of their handbag collection, but the pop-up will offer plenty of ways to amp up accessories through bespoke customization. With in-store leather embossing, hand-painted monograms, and lots of whimsical interchangeable gold charms, you can dress up or dress down the bags based on mood or style.

“Stay tuned for some special days with complimentary embossing,” hints Neely.

Neely & Chloe
Bucket bag, part of the fall collection

Photograph courtesy of Neely & Chloe

Neely & Chloe
Orange canteen, part of the fall collection

Photograph courtesy of Neely & Chloe

As for inspiration? The apple doesn’t fall far from the fashionable family tree.

“We couldn’t image a better role model than Tory. She works incredibly hard, and we do our best to emulate her drive and dedication in everything we do,” Chloe says.

The minimalist brand, which practices a direct-to-consumer model, guarantees the best quality accessories straight from suppliers—all at the more affordable price point of $300 or less. Along with leather-bound planners, canvas travel bags set, and tasseled luggage tags, the streamlined collection is centered for women on-the-go.

“I’m personally very excited about our new vanity set. It’s more structured than your typical makeup case, which makes it perfect for packing makeup and jewelry—which I always worry will get crushed in my stuffed suitcase,” says Neely.

Neely & Chloe
Vanity cases, part of the holiday collection

Photograph courtesy of Neely & Chloe

The pop-up opens later this month next to Warby Parker, and will stay open seven days a week through the holidays. As for possible permanent store expansions, the sisters aren’t committing to anything just yet.

“Atlanta loves us and we love Atlanta, but we can’t share all our secrets just yet. You’ll have to wait and see,” Chloe says.

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