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Laguna Beach-based jewelry brand Gorjana recently opened its first Atlanta store at Ponce City Market. Founded in 2014 by husband-and-wife team Gorjana Reidel and Jason Griffin Reidel, the brand is a celebrity favorite—Bella Hadid, Mandy Moore, and Florence Pugh are fans—for its laid-back yet timeless solid gold and gold-plated pieces like necklaces, earrings, and bracelets.
Like many entrepreneurs, Jennifer J. Matchett is a serial inventor. She’s sold vintage clothing and opened a macaron bakery. But it’s her wildly successful jewelry and accessories business, Machete, which she helms out of a Marietta studio, that has won national acclaim.
The vibrant boutique features the Atlanta-based brand’s signature handcrafted leather goods and a vintage photo booth
In August, Airee Edwards, owner of Agora Vintage in Athens, had Covid—no problem: She just sold a red Hermès Birkin bag on Instagram Live for $9,900. The work-from-home era hasn’t stopped the growing demand for luxury preowned goods, especially in Atlanta, where you can now find a local “concierge” consignment boutique, Jerrimiah James, and a national luxury reseller, the RealReal, just steps away from Hermès itself in Buckhead.
One of only eight brick-and-mortar stores nationwide, the Atlanta location is Rothy’s first Southeastern location, selling the popular brand's sustainable shoes, handbags, and more.
Does form always need to follow function? This season, apparently not. Handbags of the moment are smaller than the most petite clutch or crossbody phone case.
After launching her own to-the-trade fabric company, Mollie Nitzken started creating scrunchies from remnants and selling them to friends, eventually offering them on Instagram. Now, Maas by Slightly East sells scrunchies, headbands, scarves, and turbans.
This fall, accessories don’t hide behind simple silhouettes and earthy shades. They leap out in geometric shapes, bursts of unusual texture, and electric hues. Here’s to coloring outside the lines.
Following their recent cross-country tour in a renovated Airstream trailer, the designers are making their way back to the Westside Provisions District to host a pop-up shop just in time for the holidays—this time in their first brick-and-mortar boutique.