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In summer 2022, a hot-pink digital billboard popped up downtown near the headquarters of the Coca-Cola Co., bearing a series of paeans to the diet beverage TaB: “I’m saving a can of TaB to be buried with me.” “I spent more for my last TaB than I did on my wedding dress.” Here and in Buckhead, the billboards were paid for by the SaveTaBSoda Committee, which formed after Coca-Cola put a number of underperforming products, including TaB, on ice.
Summer’s here—and with it, a cool drink for every color under the sun.
While no- and low-alcohol beverages are an almost $10 billion global industry, there’s no one-stop shop in Atlanta for the sober and sober-curious—but that’s changing.
Co-founder Paul Owusu hopes Phreshly’s sourcing, quality ingredients, and distinct flavors will help the canned cocktail brand stand out in a crowded market.
Have you ever come across a gem of a place and wondered how no one else has found out about it? That’s what the entire Atlanta bar scene is like. Atlanta may influence everything, but when it comes to the national cocktail conversation, it flies way under the radar. Is the talent here? Yes. Do many people know about it? No.
The Stone Mountain coffee shop plans to open a second location in Castleberry hill with traditional coffee drinks, coffee and tea-based elixirs, baked goods, and more.
“I just set out to create something that tasted really good, that gave people who weren’t drinking an option that made them feel like it was a treat,” she says.