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For those feeling inspired by stories in this package and drafting their resignation letters, a cruel dose of reality from the Harvard Business Review: “If you’re launching a business, the odds are against you: Two-thirds of startups never show a positive return.” Striking startup gold is incredibly rare, but it does happen. Here are a few much-hyped startups and their (sometimes short) journeys, alongside onetime Atlanta darling Mailchimp.
Ashley Mains often felt like hiring managers lost interest when they heard she didn’t attend a gold-plated tech school. But once she participated in Clayton State’s Launchpad Academy—a yearlong program designed to give students real-world training in information technology, cloud computing, and more—she began to get a different reaction.
In sectors from technology to food service, entrepreneurs are making it work. Here, five of them, including Bem Joiner of Atlanta Influences Everything and Pinky Cole of Slutty Vegan, discuss what's next for Atlanta.
Perhaps Art Beats—Atlanta’s new portal for online performances and exhibitions—is so user friendly because the idea started with an arts fan.
Atlanta-based digital marketing company Mailchimp has announced plans to leave Ponce City Market—where it’s swelled in recent years to become the landmark mixed-use project’s largest tenant by far—once their lease ends in 2022.
Operating under a cottage food license, Luaces makes cakes, doughnuts, turnovers, and more out of her own home. She relies on seasonal ingredients from local farmers to create eye-catching, gluten-free pastries that come in unique flavors—think turmeric-infused golden milk doughnuts and peach tarts with a pecan-hyssop (an herb in the mint family) crust and hyssop meringue.
When not working part-time at Pizza Hut, she would while away hours downtown at the library or the Five Points MARTA station, writing poetry or listening to a CD if she had batteries. It planted the seed for ChopArt, a nonprofit that Whitley, now 28, founded to help homeless children and teens find dignity, community, and opportunity through art.
Say goodbye to the Georgia Dome, drive through the Callaway Gardens' forest of lights, and watch the Alliance Theatre's reimagining of Alice in Wonderland.
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