Wednesday, April 24, 2019
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Groundbreakers MailChimp

Mailchimp

A marketing automation and email marketing cornerstone for small businesses, Mailchimp might be the most familiar name in Atlanta tech. The 17-year-old brand is instantly recognizable thanks to its colorful billboards, murals, and hyperlocal involvement in events.
Hell Yeah Gluten Free

Hell Yeah Gluten Free: Alejandra Luaces wants to change your perception of a gluten-free bakery

Operating under a cottage food license, Luaces makes cakes, doughnuts, turnovers, and more out of her own home. She relies on seasonal ingredients from local farmers to create eye-catching, gluten-free pastries that come in unique flavors—think turmeric-infused golden milk doughnuts and peach tarts with a pecan-hyssop (an herb in the mint family) crust and hyssop meringue.
Malika Whitley

How one Atlantan turned her homelessness into hope for others

When not working part-time at Pizza Hut, she would while away hours downtown at the library or the Five Points MARTA station, writing poetry or listening to a CD if she had batteries. It planted the seed for ChopArt, a nonprofit that Whitley, now 28, founded to help homeless children and teens find dignity, community, and opportunity through art.
Alice in Wonderland Alliance Theatre

5 Atlanta events you won’t want to miss: November 15-21

Say goodbye to the Georgia Dome, drive through the Callaway Gardens' forest of lights, and watch the Alliance Theatre's reimagining of Alice in Wonderland.

Barley + Rye: At the bar with MailChimp content director Kate Kiefer Lee

In her role as content director for MailChimp, the Atlanta-based email marketing giant that services millions of users worldwide, part of Kate Kiefer Lee’s job is to make things sound easy. Kiefer Lee is responsible for how MailChimp communicates across a range of content—social media, blog posts, help messages, and alerts. Kiefer Lee and her team embody the MailChimp voice, that relaxed, don’t-worry-you-totally-got-this identity that flashes across the screens of people trying to get their brand’s message out to the world. So a lot of their users are in various stages of stress. It’s good then, that Kiefer Lee is so easy-going and tends to see the upside. This is a woman who’s hard to dislike.

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