Alex Kinjo has been busy. The co-founder of MF Sushi and the now-shuttered MF Buckhead opened MF Bar and District III at Avalon in early 2017 and consulted on the design for Anh’s Kitchen in Midtown late last year. Next month, he’ll open food stall Pho Nam in the spot formerly home to Nature’s Garden Express in Krog Street Market. Then in September, he’s planning to bring his popular Vietnamese spot Nam, which closed in Midtown in 2011, to Sandy Springs.
“There’s a need for Vietnamese [at Krog]. They pretty much have everything else,” Kinjo says. “I want the experience to be pho-nomenal for people.”
Pho Nam will have a large focus on pho and vermicelli. There will also be spring rolls, crispy imperial rolls, Vietnamese salads, and bun bo hue (hot, spicy soup). Kinjo is working on some grab-and-go items as well.
Diners can eat at the 12-seat bar or at the communal tables at Krog. Eventually, Kinjo wants to host events with a seven-to-twelve-course tasting menu once a month.
“The space is casual and nice, sophisticated but classic, with a clean, slick look,” he says. “I want people to feel a little luxury without paying for the luxury.”
If all goes well, Kinjo plans to open additional locations of Pho Nam around the city.
He declined to reveal many details about Nam, except that it will be housed in a 3,300-square-foot space in the new City Springs development.