It all came down to this. Two years of planning and preparation, a week of concerts, parties, award ceremonies, charity events, and press conferences—all to culminate in one of the biggest and most-talked about sporting events in the country. Browse our photo gallery of game day photos.

Nicknamed the "party with a purpose," the annual event, which this year took place at Cobb Galleria Centre, brings in a chef to represent each of the 32 NFL teams, as well as a "player rep" for each team—former players, many of whom are Pro Football Hall-of-Famers.

As the final shards of Lombardi Trophy-shaped confetti twinkled around Tom Brady on Mercedes-Benz Stadium’s field, many Atlantans realized what fans of the Los Angeles Rams certainly had already internalized—Super Bowl LIII just wasn’t that good.

Atlanta's Goat Farm Art Center is a 12-acre complex of 19th-century industrial warehouses. They’re usually populated by artists, but on Saturday, the Bravo-lebrities took over. Also in attendance—Ludacris, Young Thug, Gunna, Questlove, CeeLo Green, Ty Burrell, and more.

Partnering with the NFL and the King Center, the Ross Initiative in Sports for Equality (RISE) hosted its fourth Super Bowl Town Hall on Thursday, bringing together players, NFL execs, owners, and Bernice King to talk about criminal justice and activism, and what place they have in America’s favorite sport.

The Walking Dead stars Norman Reedus, Jeffrey Dean Morgan, and Cooper Andrews, along with executive producer Greg Nicotero, joined a zombie-filled, private party at music producer Dallas Austin's Sandy Springs home.

Mercedes-Benz Stadium will serve a "Rams" hot dog with chicharrones and a "Patriots" dog topped with baked beans. And they'll be selling both Coke and Pepsi.

Karen Anderson, the creative mind behind Tiny Doors ATL’s 15 diminutive art installations around town, is best known for her 7-inch-tall creations. But, in honor of Atlanta hosting the biggest night in football, she worked with Hotel Indigo Midtown to create her largest work to date: a 14-foot tall, 8-foot wide “not-so-tiny” door.

Around 1 a.m. on Thursday night, Ludacris announced that he was “just getting started” with his EA Sports Bowl set inside State Farm Arena.

Westside Works’s culinary track provides free training on how to work in a restaurant kitchen, eventually offering graduates a path to Atlanta food service jobs. And at Mercedes-Benz Stadium, West Nest serves as a hands-on, real-world training ground for students and grads of the culinary program.