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When the pandemic began, Jake Rothschild was ambivalent about what might happen with the market that relies so heavily on foot traffic. But Glide Pizza opened a takeout window in July, followed by two new tenants, D.B.A Sandwich Company and Bottega Benne, and the market was rejuvenated.
Irwin Street Market and Jake’s Ice Creams founder Jake Rothschild is opening the Market at Center Park in East Point. It will feature 300 square feet of locally made goods, ranging from bread and pasta to chocolates and pies.
Lingering Shade Social Club is taking over the Irwin Street Market space once home to Hilda’s along the Atlanta BeltLine’s Eastside Trail. Set to open in June, it will serve classic cocktails, local beer, and a variety of wine, alongside Southern appetizers, to the 21-and-up crowd.
Irwin Street Market is getting yet another new tenant. Founder Jake Rothschild of Jake’s Ice Cream has teamed up with John Wright of Organic Mountains honey to open Doctah Mojo’s Juice Clinic. An organic and gluten-free juice and smoothie shop, Doctah Mojo’s will serve a limited menu this weekend while collecting donations during the Inman Park Festival. Wright says the full launch will be in May.
Old 4th Ward Pizza will open for dinner tomorrow in Irwin Street Market. The Italian-American, New Jersey-style spot will serve thin-crust pies and slices cooked in a brick oven, in addition to salads, meatball Parmesan, calzones, and stromboli. Lunch service will begin next Tuesday.
Founder of Jake’s Ice Cream and the Irwin Street Market, Jake Rothschild has a new project under his apron: the Atlanta Supper Club. Rothschild is teaming up with Kimy Kennedy, owner of Peachtree Estate Sales, and Le Cordon Bleu to offer pop-up dinners and cooking classes targeted at those age 35 and older. The events will take place in the dining room and cooking school at the Irwin Street Market, Le Cordon Bleu, Sweet Selma Farms, and restaurants around the city. Those interested can join the Meetup group. The first events will be held in March. Rothschild shares details below.
Big changes are in the works at the Irwin Street Market. According to Jake Rothschild, founder of Jake’s Ice Cream, Picnic! has moved and now shares space with Hilda’s, forming a larger dining room with table service for the entire market. The actual market is expanding into the Funky Monkey space and adding a tasting room where customers can sample the goods being sold, from jams to mustards to pestos. A new bakery, coffee shop and tearoom called JDR Delishery has taken over the old Picnic space and serves house-made bagels, pies, macaroons, truffles and more.
The Popsicle, a brand name owned by the Unilever corporation but often used in the vernacular, has come a long way since its chemical-flavored beginnings. It was allegedly invented in the 1900s by an eleven-year-old who left a stirrer overnight in his cup of fruit-flavored soda and found a tasty treat in the morning after a freeze. Mexican immigrants to the U.S. brought with them the culture of paletas—small-batch ice pops made from spiced fresh fruit. In the last couple of years, young entrepreneurs from all over have started producing handcrafted ice pops using organic and local ingredients in an increasingly sophisticated range of tastes.