• Election 2020
  • News & Culture
    • Arts & Events
    • Great Reads
    • 50 Years of Atlanta Pride
    • Atlanta After Dark
    • Atlanta 500
    • Groundbreakers
    • Women Making a Mark
  • Food & Drink
    • Restaurant Reviews
    • 50 Best Tacos
    • 123 Things to Eat on Buford Highway
    • 75 Best Restaurants in Atlanta
    • 50 Best Bars
    • Best Barbecue
    • Best Breakfast
  • Home
    • Artists & Galleries
    • Design Advice
    • Design News
    • Gardens
    • Real Estate
    • Neighborhoods
    • Real Estate All-Stars
  • Life & Style
    • Style
    • School Guide
    • Health & Wellness
    • Top Doctors
    • Top Dentists
    • Sponsored: Physician & Dentist Profiles
  • Travel
    • Southbound
    • 50 Best Things to Do in Georgia
    • North Georgia Mountains
    • Wild Georgia
    • Great Georgia Hikes
    • Jekyll Island
    • Georgia Travel Guide
  • Best of Atlanta
    • Food & Drink
    • Arts & Culture
    • Beauty & Fitness
    • Style & Design
    • Work & Play
  • Magazine
    • Subscription Center
    • Newsletters
    • Digital Editions
    • About Us
    • Contact Us
    • Advertise
    • Custom Media
    • Give Atlanta
    • Events
      • Upcoming Events
      • Past Events
        • 2020 Atlanta Symphony Orchestra Designer Showhouse
        • Atlanta Baby and Beyond
        • Whiskey Festival
        • DINES: A Taste of the City’s Best Restaurants
        • 2019 Modern Style Showhome
        • Best Burger Battle
        • Pinewood Forest Idea Home
        • 2018 Modern Style Showhouses
      • Event Photos
    • Employment
      • Careers
      • Internships
    • Archives
    • Where to Find
Sign in
Welcome!Log into your account
Forgot your password?
Create an account
Privacy and Cookies Policy
Sign up
Welcome!Register for an account
A password will be e-mailed to you.
Privacy and Cookies Policy
Password recovery
Recover your password
Search
  • Subscribe
  • Subscriber Login
  • Newsletters
  • Issue Archive
  • Advertise
  • Contact Us
  • Atlanta 500
  • Give Atlanta
  • #OpenForBusiness
Sign in
Welcome! Log into your account
Forgot your password? Get help
Create an account
Privacy and Cookies Policy
Create an account
Welcome! Register for an account
A password will be e-mailed to you.
Privacy and Cookies Policy
Password recovery
Recover your password
A password will be e-mailed to you.
Atlanta Magazine Atlanta Magazine
Atlanta Magazine Atlanta Magazine
  • Election 2020
  • News & Culture
    • Arts & Events
    • Great Reads
    • 50 Years of Atlanta Pride
    • Atlanta After Dark
    • Atlanta 500
    • Groundbreakers
    • Women Making a Mark
  • Food & Drink
    • Restaurant Reviews
    • 50 Best Tacos
    • 123 Things to Eat on Buford Highway
    • 75 Best Restaurants in Atlanta
    • 50 Best Bars
    • Best Barbecue
    • Best Breakfast
  • Home
    • Artists & Galleries
    • Design Advice
    • Design News
    • Gardens
    • Real Estate
    • Neighborhoods
    • Real Estate All-Stars
  • Life & Style
    • Style
    • School Guide
    • Health & Wellness
    • Top Doctors
    • Top Dentists
    • Sponsored: Physician & Dentist Profiles
  • Travel
    • Southbound
    • 50 Best Things to Do in Georgia
    • North Georgia Mountains
    • Wild Georgia
    • Great Georgia Hikes
    • Jekyll Island
    • Georgia Travel Guide
  • Best of Atlanta
    • Food & Drink
    • Arts & Culture
    • Beauty & Fitness
    • Style & Design
    • Work & Play
  • Magazine
    • Subscription Center
    • Newsletters
    • Digital Editions
    • About Us
    • Contact Us
    • Advertise
    • Custom Media
    • Give Atlanta
    • Events
      • Upcoming Events
      • Past Events
        • 2020 Atlanta Symphony Orchestra Designer Showhouse
        • Atlanta Baby and Beyond
        • Whiskey Festival
        • DINES: A Taste of the City’s Best Restaurants
        • 2019 Modern Style Showhome
        • Best Burger Battle
        • Pinewood Forest Idea Home
        • 2018 Modern Style Showhouses
      • Event Photos
    • Employment
      • Careers
      • Internships
    • Archives
    • Where to Find
Home News & Opinion Development Revel, a new mixed-use development coming to Duluth, is like a mashup...

Revel, a new mixed-use development coming to Duluth, is like a mashup of the Battery and Avalon

The first announced tenants for the Gwinnett County mixed-use development show a mix of local eateries and entertainment options

By
Myrydd Wells
-
August 26, 2019
3875
Revel Duluth Gwinnett County opening
A rendering of Revel

Rendering courtesy of Revel

Once upon a time, it was major news when a mall broke ground in the suburbs. But new outposts of Chicos and the Gap and the Cheesecake Factory became quickly monotonous to customers as the American shopping mall began to decline nationwide in the late 2000s.

Here in metro Atlanta, a not-so-little development named Avalon changed the suburban shopping game when it opened in 2014, offering the most-loved amenities of the city to those living 30 miles away from it. While the “live-work-play” development hosts shops found in many malls around the country—Pottery Barn, Williams Sonoma, even the Gap—it also offered outposts of beloved Atlanta restaurants such as Ford Fry’s El Felix, Antico Pizza, Rumi’s Kitchen, and Bocado Burger. Add to that a movie theater (with plush reclining seats), a hotel, a host of community events, and a Whole Foods—it’s been an overwhelming success. The development even ended up landing Atlanta’s first Chanel store—a huge surprise to the ITP fashion community.

Revel Duluth Gwinnett County opening
A rendering of Revel

Rendering courtesy of Revel

Revel Duluth Gwinnett County opening
A rendering of Revel

Rendering courtesy of Revel

Similar mixed-use developments with a heavier focus on local businesses have popped up since: The Battery at SunTrust Park brought many of the eateries loved at Avalon—Antico, the El Felix—to Cobb County, along with new bars, music venue the Roxy, and entertainment restaurants like Punch Bowl Social, emphasizing the “play” in live-work-play. In Forsyth County, the upcoming Halcyon development will have a local brewpub, Cherry Street Brewpub, and an outpost of Gu’s Dumplings alongside its shops and movie theater.

North American Properties—the team behind Avalon and Atlantic Station—will attempt to work their magic again in Gwinnett County with Revel, which looks to be a mashup of the most-loved aspects of Avalon and the Fuqua-developed Battery. Play has been an essential component since the project was first announced in 2017—the $900 million mixed-use development will surround Duluth’s Infinite Energy Center, which includes the arena, conference center, performing arts center, and Hudgens Center. Revel will add to that, per a press release from NAP earlier this week, 300,000 square feet of shopping and dining, 650,000 square feet of office space, a hotel, 900 residences (single-family and multifamily), and 275,000 square feet of “community greenspace.”

Revel Duluth Gwinnett County opening
A rendering of Revel

Rendering courtesy of Revel

Revel Duluth Gwinnett County opening
A rendering of Revel

Rendering courtesy of Revel

Just like the Battery and Avalon, there will be a Ford Fry Tex-Mex spot, Superica, which has two other locations at Krog Street Market and in Buckhead. Just like Avalon, it will have a Regal movie theater, and like the Battery, it’ll have an entertainment dining spot with the second location of the Painted Pin, the boutique bowling alley and bar Justin Amick opened in Buckhead’s Miami Circle in 2014. Rounding out the local businesses are Honeysuckle Gelato, Secreto, American Barber, Local Expedition Wood Fired Grill, and Maker’s Coffee & Wine, which the press release notes as being a project from “the founders of Octane Coffee” and “local investors in the Gwinnett community.” L.A.-based Jinya Ramen Bar will open its fifth planned metro location at Revel, and a fact sheet posted on Revel’s website also mentions plans for an 18,000 square-foot food hall and a grocery store. The developers haven’t yet announced an official opening date.

Suburban “live-work-play” developments are clearly vying for the dollars of millennials entering their 30s and 40s. Will they suffer the same cookie-cutter fate as their shopping mall counterparts? Unclear, but at least for now, they are expanding the footprint of local businesses and giving metro Atlantans more options for where to spend a night out.

Advertisement
  • TAGS
  • Develpment
  • Gwinnett County
  • Ford Fry
  • Duluth
  • Cobb County
  • Avalon
  • American Barber
  • Alpharetta
  • Secreto
  • Revel
  • Punch Bowl Social
  • Painted Pin
  • Honeysuckle Gelato
  • The Battery at SunTrust Park
  • Superica
  • North American Properties
  • Jinya Ramen Bar
  • Infinite Energy Arena
  • Maker's Coffee & Wine
  • Local Expedition Wood Fired Grill
Myrydd Wells

Follow Us

65,714FansLike
126,739FollowersFollow
493,957FollowersFollow

Newsletters

Popular posts

Sponsored Martin County, FL

7 ways to unwind in Martin County, Florida

April 15, 2018
After Dark Atlantans: Trévon Williams

Trévon Williams knew Atlanta creatives wanted another way to party. So he created Vain.

September 19, 2019

What’s Classic and What’s Coming in Charleston: Music

September 30, 2014

GREAT READS

Behind Georgia’s Covid-19 dashboard disaster

Behind Georgia’s Covid-19 dashboard disaster

October 24, 2020
How political polarization changed the way Atlantans interact

The way we live politics

October 21, 2020

In politically mixed friend groups, a lesson for navigating differences

October 21, 2020

FOLLOW OUR INSTAGRAM

@atlantamagazine
126.7k Followers
Follow
Atlanta Magazine
ABOUT US
Since 1961, Atlanta magazine, the city’s premier general interest publication, has served as the authority on Atlanta, providing its readers with a mix of long-form nonfiction, lively lifestyle coverage, in-depth service journalism, and literary essays, columns, and profiles.
FOLLOW US
  • Subscribe
  • Subscriber Login
  • Newsletters
  • Issue Archive
  • Advertise
  • Contact Us
  • Atlanta 500
  • Give Atlanta
  • #OpenForBusiness
© 2021. All rights reserved.